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What's the difference between 'views' and 7D impressions?

A topic by Roomah Gaming created Feb 27, 2021 Views: 6,296 Replies: 2
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(+3)

Hi, what is the difference between 'views' and 7D impressions? 

Upon hovering mouse on the 7D impressions it says as follows:


Also, where does the 7D impressions come from? 

I assume, views is when someone click on the link, while 7D impressions is when someone (literally) see the link?

I'm a little confused since my 7D impressions reached up to 25k while my views barely reached a thousand.

Moderator(+15)

I assume, views is when someone click on the link, while 7D impressions is when someone (literally) see the link?

That should be correct.

I’m a little confused since my 7D impressions reached up to 25k while my views barely reached a thousand.

That also sounds right, 25k impressions means, your project was shown 25k times, and out of those, about a thousand clicked on it. This is also visible with the 0.28% CTR (Click-through rate).

(+7)

Thank you for the information.