Really like the retro look/style of the game!
Recent community posts
It's weird, I am also using W10 64-bit and I can run the game by downloading .zip with no problem.
The game's .exe should be named PaltryDuckHunt.exe and should be located in the .zip's main directory alongside with _Data folder.
Try to download zip from https://itch.io/jam/so-bad-its...
If it STILL doesn't work, I higly recommend to download the itch app - https://itch.io/app and head to the game page there. It automaticly downloads and updates games that you have in the library.