There is no game inside what I downloaded. I expect you will fix this. I'm using Windows 10 64bits.
(I opened all the folders)
It's weird, I am also using W10 64-bit and I can run the game by downloading .zip with no problem.
The game's .exe should be named PaltryDuckHunt.exe and should be located in the .zip's main directory alongside with _Data folder.
Try to download zip from https://itch.io/jam/so-bad-its...
If it STILL doesn't work, I higly recommend to download the itch app - https://itch.io/app and head to the game page there. It automaticly downloads and updates games that you have in the library.
Thanks you, now it works with the link you gave me.
PS: your game is really funny!
Glad to hear that you like the game :)
If you will want to ask something in the future, feel free to do so.