yeah i took more of a stream of consciousness approach while making it if that makes sense. didn't really have time to put too much thought on the story. any specific example of this lack of subtlety you mention?
It does make sense, and If that method keeps you creating, then stick with it! Hell, it makes the turn out all the more impressive since you made it while just going with the flow. The poem at the end specifically is really the only thing I'd critique. Rather than have it given all at once, I think it would have better served the experience to feed it passage by passage throughout the entire experience. I think the pacing for the distorted images was handled well, but would have served as a prime opportunity to add in the story piecemeal. Perhaps something along the lines of having the text appear when the player tries to choose an option, then disappear once the passage is displayed, allowing the player to actually make their choice and progress.
As some extra spice, I think having the player click their choice beforehand to no effect at all would be effective, too. Have a sound cue so they know the game was registering their input, but to no avail. After the second or third click, the passage would then display. Using that anymore than twice would lead the player to expect it, so less would be more here, but I think it would add well to the atmosphere. Overall, I think this would help to better pace out the delivery of the story while also further disjointing the normalcy of progression through the questions. It also would have fit with the delivery of the police call, I feel.
When the majority of the story is given right at the end, it just makes it feel at odds with the otherwise slow and steady build up of the rest of the game. It goes from letting the player speculate about what may happen to simply telling them directly without any kind of stopgap. Some of the best analog horror I've seen over the years, along with much of the ones found wanting, are seperated largely in part by this. Obviously, that's just my take, and I hope I'm not coming across as rude.
I definitely get that it would be hard to work that smoothly into the experience as it is at present, given its length. If your next project has similar things, those would be the only recommendations I really have on offer. Hope it helps or gives you an idea or two!