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Ah I was about to ask what you meant with your post on the Steam discussion post. The Itch game page does have the following though:

Please note this game is in Early Access - most features are missing and bugs are to be expected. Check out the development roadmap to see upcoming features. As a thank you to early adopters, this early Itch.io edition will include a Steam key once King under the Mountain launches on Steam. You'll also be getting the cheapest price as the cost will increase once the game is ready to launch on Steam

I could add it to the download instructions as well if you think that would help. My current plan is to push a lot of updates/announcements when the Steam keys are available here though.

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Now a days, you need to be very clear on what you are giving to your supporters, and not just on your main webpage, it should reflect in writing on the invoice as well that gets generated upon completion of payment. What I see on your main page makes it look like my contribution might get me a key later on, not that I will. The invoice says absolutely nothing in regards to it. That can end up being catastrophic as it could lead to less supporters contributing because they fear they won't get anything, and worse, the way its worded, looks like we will have to pay again, even if it is cheap. Many past supporters have been burned with titles like Edge Of Space or After Reset where the developers took money and then hytailed it out of here. The main page is actually not clear and when purchase was completed, nothing mentioned on main was said on invoice to let the buyer know they will in fact still get a key. It left me thinking I already missed the opertunity and will need to pay again. This can lead to confusion which can be catastrophic. Example, 10 people are playing a multi player game when someone says " You see that new game (King Under the Mountain)?" Another says "Game looks awesome, I better contribute $20 before price goes up and they stop offering keys!" One of the 10 quickly log in and make the $20 contribution, but when the email comes and they log in to itch.io the purchase reciept says nothing about the key, but also says they can get the game cheaper.  Now because they believe that since its not showing information that they in fact will get a key, they pass on incorrect information to their 9 other friends not to buy because of what they believe to either be no longer available, or yet another scam. But now things get even more worse because they are talking online where 20 others hear this as well. Main page can be changed. It should reflect that anyone who contributes will get a key, and wording on the invoice stating the same. Right now it looks like only a few keys will be available, and that contributing now will only get me a cheaper price to pay later upon release.

I see, I'll make an update to the wording on the game's page then, but what's on the invoice is up to Itch.io and out of my control unfortunately

Thanks. There is a spot for developer's messages that show and update on the invoice which is also the download page for each separate account. I can blank out my personal info and post it here as an example if it helps. Your game shows a lot of promise. It would be great to finally get something similar, yet different, with a roadmap that developers stick to. I myself have to change the way I do early release articles now a days, because several past ones I wrote reflected the roadmap, and recently discovered the roadmap was used to push their product and that a lot on it was just to influence sales, with no intentions of putting said features in. This wasn't a case of wanting to have them, then realizing it couldn't be done. There was no intentions. Your roadmap that advertises features to come, I can see are already showing up, just not activated since code isn't complete. I definatelly will put a good review up.

Oh I didn't know that, thanks, in that case I can add something to the invoice too :)