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But isn't the goal not to return to 0% but to keep it between 0 and 100 for as long as possible? Returning to 0 creates more Jam Portals so you need to produce more, nearing 100 means you are producing more that is consumed and if you reach 100, you loose.

I thought the aim (in the normal everyday scenario that a portal from a dimension of jam opens, threatening to engulf the planet) was to stop the jam from covering the earth and turn a tidy profit while you're at it.