It is a scam in so far as blockchains, etherium, nfts ... are a scam, including any "games" and "communities" built around selling it to people. Pardon, building engagement within your community. The underlying principle is a pyramid scheme with making people addicted to spend money in the hopes of gaining money. Much like shares on stock market. But with hot air instead of part time ownership of a company producing actual real things.
Ubisoft dabbles with blockchain games, so that might be the connection.
leveraging their user base
Translation: milking them dry.
Any play to earn "games" should be forbidden, or rather treated exactly like gambling with real money games.
I visited your email's domain name and saw what you sell and how you call what you sell.
If you want to help with building different communities here, ok, but I have doubts.
Your website is all about so called communities. And from what I could see (and hear in the video), it is whale fishing. The lady in the video literally used the word whales. So, making people addicted to solve so called quests in communities, maybe with a token game surrounding it, and some play to earn mechanic.
Oh, and on the homepage right now there is even a bitcoin hashtag visible, also web3, nft, doge, etherium, crypto, and prize money for the community... Those news flashes are from communities using your software, it appears.
So pray tell, would your help consist of opening a community on your website to have a game around a scheme of offering people "xp" for solving "quests", and would those quests at some point involve investing in certain microtransactions that might or might not involve crypto technologies? ;-)
