I got hooked by the visual direction of the thumbnail. Interesting idea but here is some feedback:
I could not get a single house in the right spot at the beginning, it should be a bit easier at first so the player get some easy wins to understand and want to play more ( maybe the rope should move less fast at the beginning ).
Also, I was expecting the houses to slide a bit once on the ground, but they just stay exactly where they landed.
And, even after not placing a single house correctly, I go to the next level, which is a bit weird.
I think you got a nice concept but maybe it can be improved :)