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What version of the game would I be buying here? I'm guessing it's not any mobile version (though some devs distribute side-loadable Android games on itch.io.)

So, it's probably the "PC version" - but what does this mean? Just Windows, or Mac/Linux, too?

And lastly: what is the "activation key"? A Steam key? If so, will there be a DRM-free version, too?

Hey,
You will buy a Steam code unlocking the Steam version of the game here. There will be Windows, Mac and Linux builds available.
If you'd rather like to get a mobile version of A Normal Lost Phone, I would recommend you to wait for the release on the 26th and get it on your mobile platform of choice.

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Hi,

For now, it's just Steam codes, but we might upload a DRM-Free version in a near future!

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(+1)

I too will be waiting for a DRM-free version. Looking forward to the annoucement.