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I like the music but I'm not too sure what I'm doing. I assume the general goal is to open the fewest tiles while still reaching the other side, but there doesn't seem to be much of a strategic way to go about revealing tiles?

Yes, this is the general goal. The revealing tiles is random at this point, that's true - so you will need a luck, too. I thought that it will be like if you play a board game and pull from the bag. But you still can strategize with trading, placing specific types of roads and not let roads to be destroyed before you use them. So to get the best result, you need to use the sources wisely and also have a luck.