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Could this be used to open GM Live? When I put the full path to the .exe, nothing happened. 

I also tried looking at xProcess but there wasn't any documentation and I couldn't really understand the example project from a glance. 

(+1)

When using a full path with backslashes, make sure to put it inside a @"strings" string since backslashes have a different meaning in regular "strings". This worked for me

execute_shell_simple(@"C:\test\live23\datafiles\GMLive\gmlive-server.exe");

Thank you, that worked perfectly!