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1. The cheese factory is actually a euphemism for smoking (which is in turn a euphemism for something else), and its counterpart in the subconscious symbolizes the cause and effect of this lifestyle on the brothers' lives. You can find out more about the creation of the subconscious, factory, and other BS in the bonus document (free over the summer sale)

2. No, nothing happens if you beat it 500 times

Thanks! I read the bonus doc. Great stuff