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I believe that it looks like there are more BL games on itch than on steam is partly because...it's fairly easier to post games here than on steam...like posting on steam is more formal, and itch may be more casual, so there are quite a few short BL games here, which you can't see on steam. Idk, just a feeling.

And as for your edit...I think that's true xD  as I am Chinese too, I often notice games made in or featuring Chinese elements. I don't know if this is because I only check out the Gay tag or not, but the popular ones would mostly be fangames of Chinese works (like Genshin or MDZS). Original BL games that are really popular and is purely about a Chinese topic, well...I haven't found one yet. The concepts are pretty hard for foreigners to understand I guess :P

A possible way to solve that is to simplify the terms, and add original ideas into it, for example, Genshin Impact again, or Qiu in Our Life Now & Forever. But then again, you can't say these games are completely 'Chinese' as well.

When I make games myself (currently just ideas), I would like to put some Chinese characters/elements in it, but that's all. Introducing traditions and cultures is too hard a task for some regular student like me xD

Ummmmmm and why didn't I just use Chinese in the first place???

总之加油,我们都有光明的未来,以及难道写论文一般的长感想是中国人特有才艺吗xDDD

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Yeah, Steam seems a lot more formal and "curated". You'd definitely feel the pressure of having to put out something longer and of a higher quality, and that leads to more time sunk into developing a game. More time sunk into development means less of a churn time... meaning less games being published. It's just a vibe difference, not a censorship issue, imo.

Aha, so you've noticed the fan games huh? I've noticed a handful too, so maybe we can exchange notes on observations here. Fan games probably do well thanks to Twitter and Reddit, where most of the MDZS fan communities reside. Not sure about Genshin, though, but it's a good idea to promote your fan games on social media if you're posting them here.

A number of foreigners seem to have gotten into Xianxia and Wuxia, thankfully, and appear to be looking for more material, at least in the form of translated novels. The eastern English-speaking ones seem to come from the South East - likely from Singapore and Malaysia, like myself. I can't speak for the others from my region, but I can only speak my family dialects and not actually read and write formally in Mandarin. That's probably why I need translations like the Western fans do..... but the upside is that I can communicate very easily with them and bridge our differences. I've noticed a few translators are from Singapore, so that has helped with bridging.

It's nice to see people from all over the world come together to enjoy culture. I'm a fan of Victorian and English stuff myself, so it's been very lovely to be able to share, give and receive, and not just be confined to the latter.

Design-wise, Wuxia/Xianxia long hair and dress-like costumes may put off a number of BL fans on this site. Bara games seem naturally more popular here. Perhaps we might get more clicks if we added more muscles... but long flowing robes generally hide muscles anyway.

Ahaha yeah, agreed, don't make games just to introduce a culture, it's extremely difficult. You'll probably end up worrying more about the mechanics, promotions or translations instead of just enjoying the process. It's not a bad idea to just post games in Chinese, though, if you find it easier. There are a number of games that are just in Korean, Japanese or Chinese only. Just be sure to add your main language as the Supported Language in the Metadata tab so your game can be found by the folk who are looking for it.

If you ever make games, I'm sure they'll be very welcome! Diversity means having different flavors, never confined to one type of offering. You'll never know who'll enjoy your game!

Thanks for your encouraging words! In fact each of IDV, MDZS and Genshin have multiple fan games here, and that's why I noticed the games in the first place. Judging from the number, Genshin seems to be liked among western gamers?

And I agree that bara games are more popular here xD there are tons of bara/furry/bara plus furry games on itch, that's probably because the gay audience's more interested in those kinds of games... But Japanese kimonos are to the liking of many people as well, so I guess it's not just about muscles. Maybe the art style isn't...idk, manly enough??? Besides that, Asian clothing can show muscles too, like this game I recently played called NU:carnival...the characters' clothes have exposed skin here and there, and even have their suits torn during battles...

Another thing, I don't know if anyone mentioned this before, but your art style seems more western than eastern. Your western games' art just look more appropriate, although I don't really know the reason...

As for the fan communities...we couldn't really get access to most foreign websites like Twitter and Reddit due to region restrictions (yeah, China), and itch is one of the few sites on which I can directly communicate with ppl from other cultures.  If I make games solely in Chinese, I could just post them in Chinese websites, there's certainly more people who understands the language there - unless the game has some 'unmentionable' contents, if you know what I mean. Itch is an international platform, which is more open and more...free, especially on LGBT topics, I love the discussions here. So if I am to put games on itch, maybe I would first finish it in Chinese (just because it's easier writing in your mother language lmao), then translate it into English.

Wait, are really there that many MDZS games? I've only found five so far, excluding the fanzine. But then again, I'm only looking for English language games to link to in my socmed, so there may be a limit as to what I'm seeing. A number aren't tagged, so I have had difficulty finding them.

It's a bit odd that you don't have access to Reddit and Twitter because I know a number of mainland Chinese people who're on both these platforms. I've got a number following me and interacting with me on both platforms so I know they exist. Perhaps try a VPN or look up ways to circumvent the block? There are folk from China offering to translate my fics and post them on Lofter, so I know it can be done because AO3 is blocked in your country and they've been able to send me messages.

Not really that many, very few in fact, compared to the mass of other BL games, but more than one is victory(?)

And yes, it can be done, there are pretty many folks who own VPNs in China, but I'm not one of them. That thing is banned in our country so it isn't too easy to find, and when I do find one, its price drove me back to not using VPN at all...Although I feel like everyone has one but me...I've been looking for ways, but haven't found one yet. I can visit AO3 too tho, we've got quite a few mirror websites, it's just there may be security problems.