An interesting interpretation of the theme. An accurate representation of the Ad AIs working for google, or I guess probably face book based off the social media pages. Definitely got a little in tense speed wise throughout which was nice. Also had some interesting variety of the little social media tidbits.
Though the categories were quite broad, which I guess makes sense since obviously it's fast paced so trying to go deep into whether someone say, likes swimming or canoeing etc. is a bit too much in the tiny time period that your'e given.
There are some nice twists throughout with the little modifiers that can randomly trigger. Though I will say a bit of warning would've been nice. It does make some sense to not give it away. Something a bit more themed towards say, adblockers may have fit better though. That's just an idea visually. Mechanically though I will say it was a little vague on where they were and were not blocking. Especially on the code vision that I continually got. It definitely made it a little difficult to know where I could click as well as when it would be over so I could continue.
Though as I said it definitely did allow mixing up the gameplay a bit more rather than making it entirely speed based, it adds a bit of challenge of working around the obstacles that are put up to stop you. Although the fact that there's not much to do if you basically had your answer already is a little annoying. I'm not sure what, but if there was something to do to remove the effect or do another "read" during it, then that would probably help.
Overall though, an interesting idea with some nice execution.