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To be fair I don't even know if it's possible to have a "right" difficulty especially when people's skill levels are all over the place. I found that easier games tend to work better so people don't feel gatekept from the whole experience and it's a huge gamble to make it possible for a player to lose while you have a 1 hour time limit for gameplay experience

Most horror games I know do not feature combat at all, and effective horrors I know that do feature combat make them painfully obvious they're undefeatable by making them immune to damage.

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You are right about the ease of games to make it accessible for all but I strive to cater for people who like  a challenge too.

Before I ever played Dark Souls, I used to play every game on easy mode but that game has changed my perception of what inspires me to game and now if I find a game easy I will self-impose a challenge like kill of all but the protagonist in easy jRPGs just to make it harder.