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not quite sure what the scam would be given we don't want money. Or information. Or anything. 

Not strictly true.  You're collecting email addresses on a weird site, which I'm not comfortable providing.  Your websites (why do you have two?) also list an e-book, marketing packages, and publishing services for sale.

Incidentally, I don't trust giveaways in general, I definitely don't trust "no strings attached", and it bothers me that Konami probably has a copyright claim against one of the games you've retweeted recently.  Also, your Twitter account is ten years old with 30k followers, but I can't seem to find any information about you online.  Who are you?  What's your history?

I'm not saying you're up to something, I'm just saying there's no verdict 'til we know you.  Since your expertise is in marketing and brand awareness, you definitely won't be surprised by skepticism.

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More peculiar things that I noticed:

1) I made a mistake: the e-book is actually sold on the Superstring web site, not the Beamsplitter web site.  However, that's... not better.  Superstring is the publisher of your current game of the month, Acolyte, which just came out at the end of June.  Promoting two products by the same company at the same time, especially when one is brand-new and the other appears to be a competing product, makes me think that you have some undisclosed connection to that company.  Even moreso because:

2) The Twitter link at the bottom of your site links not to the Beamsplitter account, but to the account for some web design firm called Squarespace. What's your connection to that company?  It seems that Superstring's web site is also running on Squarespace infrastructure, since pressing Escape on their website prompts me to log in to Squarespace. 

3) Speaking of Twitter, why are you following 18,000 accounts?  I don't do social media, but I still find that very weird.

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Squarespace is an independent website hosting company.  It means that they used a template from Squarespace and did not correctly update all the fields. (In other words, it's an honest mistake.)

The twitter one I can answer too - if you follow someone there's a good chance they will follow you back, so the more people you follow, the more followers you get.  It's one of the ways to get followers quickly. 

Squarespace is an independent website hosting company.  It means that they used a template from Squarespace and did not correctly update all the fields. (In other words, it's an honest mistake.)

Sloppy, but fair enough.  I had hoped it was only something like that.

The twitter one I can answer too - if you follow someone there's a good chance they will follow you back, so the more people you follow, the more followers you get.  It's one of the ways to get followers quickly. 

I see.  I find that distasteful, but I guess it's expected behavior for a marketing firm.