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(+1)

Very true. What I'm hoping for is something very similar to what it is already, but with a bigger market share while avoiding the toxicity that can be found on Steam at times. I know, I'm not asking for much! :-) I certainly wouldn't want it to be mini-Steam. 

(+1)

I think you referring to marketing, since steam alway gets free marketing and never gives it to smaller indies. if i win the mega million, i'll spread the news of itch.io then it will become more popular.