Wasn't expecting the first ending at all! It was a super well made story and a really intriguing and engaging game! The way things were taken from a zero and then slowly to a hundred, was well done and the end(s) were really, really unexpected and the more the player plays, the more things went weird and that just made the world and story more interesting.
Only one thing that I would suggest to improve the story would be to give the main character that's played some backstory; the end was very surprising, but it came out of nowhere. There was no mention of the main character liking gore and snuff films at all. As the player finds out though, it makes the other endings interesting as it gives more backstory and understanding towards the main character.
One other thing that (I think) was unanswered but I thought that was very cool is that the characters are aware of the time loop kind of thing and said awareness adds and develops their personality and reasons they act the way they do! I was thinking that it might be the personal hell of the main character which keeps on looping over and over again or something like that. If it was intentionally left for the player to interpret; that was well done!
Other than that, I thought that the characters had pretty well designed and well made personalities which were different from each other. The twist at the first end really made things go from one place to another in a good way and the awareness of the time loop really added another depth to the whole game.
This was a well made and thought out game and it was incredible fun to play! The art was great and the subtle touches where the background increases in sharpness as the endings go on was really an amazing touch and it really showed the attention to detail! Really, it was a great game and fun to experience