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I thought I was doing very poorly but apparently I defeated the dark lord. I love the concept, the graphics and the audio, but using the mouse for selecting moving targets is very tricky. And we soom to lose control pretty soon. Also the heros seem to be moving just way too fast imo. Still, great entry! 

The Dark Lord being defeated is what you want to hold off. You can keep converting monsters as long as they keep appearing. When the heroes defeat the dark lord, the game ends, because there's no more money to make.

Ah! Okay, that explains things! :)