Thanks a lot for your response, so if I made a page for my upcoming game (I'm an indie developer) before release, how to hook people to it, is the only way is collections? Is there a button for that that I can put on the page (call to action), because I'm pretty sure that most people are familiar with wishlist rather than collections, I mean if I made a video about that, in case of steam you say in the video or trailer wishlist now this way people know that the game is coming soon but you can like reserve it and get notified on release or whatever, but on itch what do I say? Add it to your collection? Most people won't know exactly what to do...
My goal is to get people hooked to the page of my upcoming game so when the game is released, they get notified.
Also is it recommended at all on itch to create a page for a game before release or do I wait until release and publish the page on release day?