HI, just an observation: so 4 heros cost 10 XP, i.e. 2,5 XP per hero, 10 40XP = 4 per Hero, 25 for 150, so 6 per hero, aso....it does not make sense that it gets more expensive...
Being an incremental game, it makes sense to me. Each "batch" costs more than the last, using the idea of compounding costs. It also makes logical sense to me. A Hero is above average, so they can "charge" more as the demand outpaces supply.