Since it seems I have caused confusion with that first question, I'll clarify. What I meant to say as "brand" is the kind of stuff that (screw it, I'm just gonna say it) Echo Project and Wolfbite Interactive do; where they have multiple projects but it's all clearly labeled as part of "their brand", if that makes sense.
From the replies it seems that won't be the case (?). The projects are independent and are being merely promoted by this account as opposed to being part of a clear united "brand" (sorry I keep using that, I don't what else to call it).
I don't and didn't mean to come off as scolding whatever desicion you guys make going foward. Nor was it my intention to try to convince to commercialize this or any project.
At any rate, I ought to let you guys rest. Thank you deeply for answering. See ya on the 19th!