Hi, does it give you an error message? The usual reason for that crash is a missing DirectX update (see the troubleshooting section above the download), but the game can also be false-flagged by an anti-virus.
The game also seems to check for these installations:
VisualStudioDir=C:\Program Files (x86)\Microsoft Visual Studio 11.0\VC\vcvarsall.bat
WindowsSDKDir=C:\Program Files (x86)\Windows Kits\8.1
It might be worth checking those locations although I'm not very knowledgeable about how it works.