The in-game instructions don't make it clear needs to be done to win. It mentions chores but not what those chores are.
On the side of distribution, Game Maker Studio has options for what form of build to make when you build the executable. They're in the dialogue that pops up when you name the file. I recommend using either the zip file option or the single executable option so that players don't have to go through installation. Furthermore, there's no point in making a .rar archive out of your game if said archive isn't going to be smaller. All that does is weed out people who haven't installed something like winrar or 7zip.