There's something really, really cool about this game. Could it be the unique art style? Maybe. Perhaps it's that haunting soundtrack? Possibly. Or is it the story trying to burst through all of that and tell us a dark, woeful tale tinged with hope? Could be.
Personally I think it's all of that mixed together, and of course with the level up system and equippable and changeable powers. This is shaping up to be awesome, really hope you hit that Kickstarter target!