I'd say if someone has played a bit of Chess, they would have heard about Shogi, but yea it's not as well known.
Maybe the first time I heard about Shogi was from Naruto lol. I do like SUSHI SHOGI better.
Maybe in classic mode, having the King crossing and making a 'try' should also be a win? idk. I know that in Shogi when that happens, it often leads to draw?