Pretty interesting idea. I think the fruit at the end could be more interesting in that it gives gold depending on how close to 0 you are when you jump on it. Gives more reason to wait and at least try to attempt an early 0 instead of just trying to end each round early so I can shop. Also I think because the upgrades path is very linear (max gold -> lower max time and countdown rate), would be nice if there was an overall count on how long it took to finish the run. Gives a reason to replay the game because now, you are optimizing each round with a better coin pickup route and can try to beat your previous high score of X time taken. Great take on count down concept though
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Thank you for your kind feedback and suggestions ♥ I love the rewarding good attempts idea, I was thinking also while testing how do I incentive not just ending a run early to go to shop, and you gave me a great idea. Generally the overall count is death amount, but I guess I didn't make it significant enough so that people will attempt to finish the game with as few deaths as possible. Glad you enjoyed it :D