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Yeah pretty much. It's a long process and I understand the 'why' behind it, except for requirement that it has to be listed as "coming soon" for 2 weeks before it can go live... If they did they already completed the game build / storefront page review, why the need for this requirement? I think their approval process is mostly to make sure malware or anything like that isn't being spread (assuming here). 

The “coming soon” thing might be their way of combating shovelware, but that doesn’t seem to deter people. And it seems like they have enough tools/money to come up with a way to automatically detect and block malware during upload? I dunno.