Thank you for the feedback!
It is a little bit of min-maxing, risk taking, grinding type of gameplay right now :)
But solo is hard. I'm going to add the mercenary feature which should improve the balance a bit.
The shop, quests, jobs and dungeons keywords are highlighted just to give some directions to the player. I don't know what else I can add to that. The active character is the one with the purple'ish tint. But yeah, I'll think about it...