This is one of the coolest ideas I've seen so far.
The concept is really interesting and incredibly well executed. Also, and I don't know if it was done on purpouse, this game reminds me a lot of another JuniperDev game, The Simpler Times, wich has a similar mechanic.
The only thing I can "complain" about is maybe the theme is a bit ambiguous and not really spin-related, but that's just my opinion. Also it'd be cool if you could somehow see your headlines inside the newspaper or something like that or (as I've seen someone suggest before me) some sort of reaction so you can visually see how good you headline was.
Overall, a super cool game, great music and sound effects, really polished and so fun to play (also I loved the Spiderman references), one of the best ones I've seen.
Edit: Oh, and btw I didn't think of it, but about the theme, it really matches the secondary theme, seriousness.
Newspapers are probably the most serious thing in this world. (Even more if you boss is J. Jonah Jameson...)