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Like DarkBloodbane, my games are usually action based and the play session range from 5 to 30 minutes. Red Balloon of Happiness is a horror game you can complete in 15 minutes.

Yes, I realise that for horror games, that’s the perfect length to keep the atmosphere intact... The thing is, my game has some horror elements, but it’s mostly about mystery and exploration, which is why it ended up being so long... It also depends on how long it takes the player to solve the puzzles; some of them are really tricky.

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Then make sure the puzzle tag appears right after the horror tag in your game description. Players of puzzle games expect to engage their brain for a good portion of the game and play longer. Or even put the puzzle or mystery tag first if it's the core of your game.