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Thanks for the feedback! We’ll definitely take your suggestion into account. The drag-and-drop mechanic was actually a conscious choice to simulate the feeling of 'precision targeting' in ad delivery, but we'll re-evaluate the feel of it. Cheers!

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The drag and drop ad delivery was absolutely fine. It was more along the lines of the drag and drop for the ad building felt slightly cumbersome. 

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Got it! That makes total sense. I see exactly where the friction is now. Thanks a ton for clarifying!