Thanks for playing my game. starter customizations are a good idea. the game uses an anonymous leaderboard in the unity cloud services, which saves the horse data as metadata, so the horses you see are actually other players horses they customized. the user isn't guarantee to win the first level, the only thing I did was make it so the first 3 contests you'll always receive a reward, after that you only get a reward when you win. When you lose it's still 50% chance. I wanted it to not feel hard to unlock new parts as this was meant to be a short game.