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Thank you for taking your time to write this postmortem. Game marketing is indeed very tough from what I gathered so far. I’m yet to release my first game on Steam, so I find these insights very valuable.

If you don’t mind answering, knowing what you know now, is there anything you would do differently about this game? Would you change the gameplay or artstyle in some way to make it more appealing to the wide audience? Or try to market it differently? EDIT: I guess you already gave an answer in “The bad” part, but it’s still interesting to hear what you’d do if you tried to optimize the game for better visibility.

For what it’s worth, you made a really cool and well-polished game. Even if it didn’t perform well financially, at least you had fun making it and learned new things. And the fact that you finished it is a very big milestone in itself - only a handful of games actually make it to the full release.

Do you already have the next game in mind? :-)

Regardless, I wish the best of luck in any future projects of yours!

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Thanks!

I did not consider marketability at all when designing the game which I guess was the big mistake. I don't know what exactly would I have done differently, though. Coming up with something truly unique is hard. My art skills are quite limited, so I can't just choose a catchy art style and I can't and don't even want to outsource all the art. 

The current art style divides people. Some like it, some absolutely hate it. The only comment on the release trailer was "looks like shit" :D

What the game really would have needed is some easily describable interesting "hook" that differentiates it from the mass. I could have then focused on this in marketing.

Besides that, the main problem is that I'm horribly bad at marketing or promoting my games or myself in anyway. I just absolutely hate it. I wasted a huge amount of development time by thinking about promoting the game without actually doing it, and feeling bad for not doing it. I hope that in future I can avoid this. After all, I'm not doing this for money and stressing about marketing sucks the joy out the hobby.

I don't have a new game planned yet. For now I'm just going to play around with some ideas and see if stumble upon something interesting. It feels refreshing to be able to start with a clean slate!

I see, thanks! Well, if it’s a hobby then there’s definitely no need to beat yourself up about not doing marketing. You can just make whatever game you want. It’s actually kind of liberating. :-)