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There's also a ton of cool folks and real humans on the high-end side, especially if you use something like Twitter, and they're actually pretty open to inquiries and talking with them as well! Most of the times though, yes, because of the amounts of people and processes involved, company-profiles and the like tend to be a lot colder since they represent way more voices. 

With indie folks, you mostly always have a single person in charge of all of the PR, or even the studio heads (our case) making it much more homogeneous in terms of where we stand, our views and the like, so it ends up feeling more human as a result. But in the end, no matter where you look, we're still all humans working on stuff. 😊


Fair enough. And I should know that. I do have friends in some soft the big companies.