does it look like a virus scam or something
Yes. 100% sales are often one of two things. Malware in disguise. Or games that are not worth their prize and use a "sale" as a marketing ploy.
For doing a sale, one should be an established seller of goods, in my opinion. Doing a sale on something that people would not want to play, even if it were free, seems kinda odd.
After glancing on your page, I did not know what the game is about or how it would be played. Screenshots and tags are bland, non commital and boring. Looked like a generic walking simulator in a haunted house type of game. Without the haunting, as per description.
3D, Atmospheric, Historical, Horror, Indie, No AI, Psychological Horror, Singleplayer, Story Rich
No AI is a meta tag. You do not need to tag it manually. All games on Itch are indie. Singleplayer is not really an important tag - no one will assume it is multiplayer, unless you tag it multiplayer. You have 1 genre and 10 tags available. The only interesting tag you use is historical.
The rest does not tell me much, besides it being a horror game. There are many horror games on Itch. I am not a fan of horror games, so I cannot tell you, how appealing your page is for the target audience.