Attach a screenshot, I can't believe your words yet, this is the first time I've heard of anyone having problems with this.
I deinstalled it after going trough the current content, it started in russain or whatever that was, it's not the first time a game did that when I downloaded and played it, not sure what you understood from me before.
Of course at some point you can guess what options are what, I can just tell you that I remember it didn't start in english.
The different language was most likely why it looked like nothing happened and the game closing, well that has to be quit.
That is again my best guess.
So it's not an issue, but a suggestion to let the game start in english, most people should be able to read that.