Hi Luiz - I hope I'm replying in time. The back of the rulebook has an image that shows how the playbills are printed. I just took a photo of an actual blank playbill so you can see: https://drive.google.com/drive/folders/1eZCIZQnZxbNRlDqso8h_7vxqYFnbqLj1
The playbill PDF has four pages (though it looks a bit confusing because each page has two playbill pages). You should print on two sheets of paper, front and back, with the largest print area your printer allows. Then you fold those sheets of paper down the middle and put one inside the other (see the pictures above or in the Jukebox rulebook).