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Try hiring just one employee initially to keep costs down. If you're running out of money, don't be afraid to fire all your employees, which will pause all costs. The key to increasing income is raising awareness through marketing. Aim to use each option on cooldown, even if you only use the minimum budget.

^ and also when you start approaching the break-even point don't be afraid to experiment with hiring another employee as your lack of employees may be bottlenecking the amount of transactions happening per day and you can easily recover even if you accrue a bit of debt in the process