Post by HitherYon Games in Murder Otaku post mortem comments

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I hope you enjoy the game, and feel free to share any feedback! Thanks for your support!

re: marketing - I've got a bunch of cool reviewers lined up who seem enthusiastic, and my previous game won an award at a festival. But Steam doesn't consider those credentials to be "important" and they don't lead to more platform visibility.

AnnoyedNPC15 days ago(+1)

Yeah, the marketing is a beast in on itself, for sure. It sucks so much that is a rigged game where quality is not necessary for success if you know how to play the numbers, and I definitely do not xD

HitherYon Games15 days ago

My hot take is that game devs aren't as bad at marketing as they think they are. Most indie games have reasonable descriptions and professional-looking graphic designs. There's just a lot more competition in 2025 than there was in 1995. If your product is a pill that cures cancer, then it's easy to get a lot of attention. If your product is an indie video game, then there's an abundance of content and not enough spots anywhere near the top. I agree with you that Steam / social media impressions are gamed.

itch.io

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