He is NOT a villain. (Villains are fucking badass in their own ways. Kefka Palazzo. Luca Blight. Senator Armstrong. Baramos. Lavos. Et cetera.) Calling him a villain is giving this fucking piece of shit far more credit than he deserves. He's a scumbag asshole and we need to figure out what we can do to stop his censorship plans.
Use the label you prefer, but it's important to clarify that this guy is not just one of the many trash around the world who steal money and makes our world a worse place: he IS the source of censorship or represents this source.
When thinking what to do to stop their plans, people must know that this guy is a core element of the whole picture, and expose him to the public is already a step forward, since he's kinda invisible and has several layers of scapegoats, namely Steam/Itch which will be blamed from several players; payment processors which are pretty much following their orders and Collective Shout, which is gonna claim as their own the result of the actions of Russ Vought, both to gather visibility and to keep hidden this guy.
Also this is extremely important because as far Collective Shout was supposed to be the cause of the problem, people would think that this problem comes from a group of australian fanatics: no, this is a problem which comes from America, the current government is strictly involved and, unlike a fanatic's delirium, this is part of a long term plan supported from institutions and companies.
This is our actual enemy and its positive that now we know who they actually are, since it's kinda impossible to defeat an enemy which you don't even know who/where it is