Hey! Awesome jam entry. The atmosphere hits very close to what I personally like, so it was an instant boost in my experience. The gameplay is very simple but has a lot of scaling potential and is actually enjoyable. I can see it both as a full game with more added mechanics (maybe a mobile market is something that this could work well on?) or as a part of a larger game.
I want to highlight and complain to an extent about one part though. The "scarfs" is a great, great idea so that the player can finish the level with sub-optimal strategy and still get through but will have to think harder to get the scarf. But for a jam game I would probably add a second scarf on each level at the point where the game restarts the level right now and let the player finish all levels even with brute force 40 moves sequences. In a full release, I would totally stay with the system that is in place right now.
Solid entry!