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Fun concept. I felt that you introduced the game pretty well in the beginning. But here were a few messages i didn't understand why it failed, they were probably connected to the hatebook tab that i  didn't understand.

 Felt my eyes were hurting and watering with the focus, so had to stop ^^

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Ah yeah, that's probably the issue, as any name which appears on the Hatebook tab should be avoided on your phone. If you do reply to a message from someone currently listed on Hatebook, you'll lose popularity; while ignoring them boosts your popularity.

Thank you for playing though, I appreciate the feedback!

I think I got confused since it did in some way the opposite as the other tabs, but was added in the same way as the first 2. So I just skimmed the hate tab instructions, when i thought it was the same mechanic as the first 2.

That's fair! I was torn between the approach I ultimately chose and a more guided, handhold-y tutorial—one that would make you complete every action related to a new tab before proceeding. In the end, I decided against that, as I didn't want players to escape the feeling of overwhelm the game creates, so I went with the shorter explanations that maintain the unrelenting pace.