I think did the loop 4 times before stopping. I thought it was an interesting concept and I did notice things changing but I didn't really get into it. I'm not sure I understood the need for the closing game gimmick, but to be fair I probably didn't play it long enough to understand.
Even if the game wasn't really for me, I can tell you put a lot of effort into it and actually tried hard to make it unique.
The art and sound design were really good. Well done!