too much candy, maybe? :p
it was a gamble to exaggerate the audio effects and visuals that much - some people think it reinforces the meaning, some others think it's too much. looking back at it, i would have toned it down and added more diversity in the effects instead.
the gradual fading into a reindeer was indeed meant to represent having to adjust yourself to your family and present as the ideal version of you they have in their minds. :)