the title caught my eye because i hate christmas for this very reason but now i'm just kind of creeped out. i assume the shadow figures are family members and the person in the middle changes their hair color so the family won't harass them about it? not sure about the stomach vortex though
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too much candy, maybe? :p
it was a gamble to exaggerate the audio effects and visuals that much - some people think it reinforces the meaning, some others think it's too much. looking back at it, i would have toned it down and added more diversity in the effects instead.
the gradual fading into a reindeer was indeed meant to represent having to adjust yourself to your family and present as the ideal version of you they have in their minds. :)