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94 views and 19 downloads in a week, and some actual sales too? Few of my projects even got that kind of attention until this year. You have to keep in mind there's no guarantee. Not even if you market your game aggressively. There's simply no telling what people will like. Or what they'll talk about even if they do like it.

Just to make sure, you are promoting the game outside of Itch, right? You do have a presence elsewhere? Ideally your own site? Itch is the best marketplace... but it's only a marketplace. You can't live in one of those.

Thanks for the reply.  Yes, promoting aggressively, sent review keys out to several suggested indie game review sites.  One thing I have neglected is to create a company site...that'll be up in the next few weeks.

And yes, I'm aware...'build it and they will come' just doesn't apply to game development.  God, Ninja Theory's 'Enslaved' and Ubi's 'Beyond Good and Evil' were largely ignored.  Just trying to establish a baseline for performance of a typical indie game on this platform so I can adjust my plan of attack accordingly.  And even if no one plays the game, I've still made the game I set out to make, and I'm damn proud of it.  However, that's not gonna stop me from pestering the press.  Again, thanks for the wise words!