I think my biggest barrier to loving this was just my lack of familiarity with this genre of game. The description listed out a bunch of similar games that I might have played, and I hadn't played any of them!
The theme tie-in was good, and it was present in both the dialog as well as the gameplay itself.
It took me a minute to figure out what I was actually doing clicking around on the gird, but once I figured it out I had fun. Some more UX clues like highlighting selected rows and columns would've helped with that. I also wasn't sure if the different tokens were having active effects other than just clearing combos.