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Effective ways to promote game ?

A topic by ProjectKP created May 25, 2025 Views: 198 Replies: 3

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"What are some effective ways to promote an indie game (finished or still in development) beyond the obvious platforms like YouTube, TikTok, Instagram, Steam, and Itch.io and itch.io discord?

I already have a Steam page and an Itch.io presence, some posts on social media, but I'm looking for additional, maybe less obvious strategies or platforms. Should I start reaching out to streamers and YouTubers with free keys? Are Fiverr or other services worth considering? I'm curious about other developers’ experiences, tips, or even things to avoid when promoting a game these days.

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No Time To PlayModerator188 days ago

Your own website. Nothing beats having your own website. Everything else is in support of that. Also forums. I mean, not just the itch.io community, great as it is.

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ProjectKP188 days ago (1 edit)

Like website is greate but you have to promote website also, its not like greate for promoting ... or you are working with some SEO or analyticis etc ? Or any further information for me and others ?

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No Time To PlayModerator188 days ago

You don't need SEO. SEO is astrology for web developers. You need to make a good website. That takes work. But it's the best way to promote stuff, because it's all yours. You can do anything you want there. And yes, depending on where you host you can have access to complete traffic stats too.

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