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The reason was that people would search for their own game and go, "why isn't it indexed?!" even if it actually was.

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Sorry, but if that's it,  that's just not a good reason. It should be trivial for coders to make an exception for games the user has uploaded themselves.

Then itch.io could rightly be accused of shadowbanning. People fling that word about a lot as it is, apparently without knowing what it means.

I'm confused. I'm not talking about blocking or shadowbanning users, I'm talking about hiding games that contain NSFW content. Or does one mean you also can't see users who uploaded those games?

You're talking about hiding games from everyone except their creator. That's the very definition of shadowbanning.

Okay. I guess we'll just have to agree to disagree on that because to me that makes no sense.